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Trends, ingredients, products, packaging, equipment and formulation strategies for packaged, fresh, frozen, refrigerated and other breakfast products, including pancakes, waffles, French toast and breakfast sandwiches.
Cinnamon Toast Crunch, Cheerios already updated, with additional cereals to follow throughout the summer.
July 21, 2023
Cereal company delivers good news for parents this summer, while reminding them of the wholesome goodness they grew up on with classics like Cinnamon Toast Crunch, Lucky Charms, and Cheerios.
The pancake mixes are made with Arcadia's proprietary wheat grain, which is higher in fiber and protein vs. traditional wheat.
July 17, 2023
Arcadia Biosciences, Inc. announced it is expanding its better-for-you, fiber-forward brand, GoodWheat, with the upcoming launch of GoodWheat Quikcakes and GoodWheat Pancake & Waffle Mixes.
This is the first time that Wheaties has chosen a duo to be featured since 1934.
July 11, 2023
Football pros, brothers J.J. and T.J. Watt exemplify greatness on the field and in the community, and represent the first time the brand has highlighted brothers together on the box as Wheaties Champions
The handheld pancake is available all day, starting at just $6.00.
July 5, 2023
After a successful debut of the IHOP “Choco-Pancake” at a local Houston location last summer, the brand is bringing Pancake Tacos to the table nationwide, a first in the family dining space.
The new products will include Organic Baby Oatmeal and Toddler Organic Oat & Fruit Bars.
June 28, 2023
In collaboration with Fred Rogers Productions and featuring Daniel Tiger and friends, Ready.Set. Food! will become the only brand to offer a complete line of children's food with top allergens pre-mixed inside.
The breakfast category, including French toast, pancakes, waffles, breakfast sandwiches, and more, overall experienced growth from the past year, with some interesting new innovations released.